Popular Science Editorial Standards
Table of Contents
Mission
Popular Science has been demystifying the worlds of science and technology since 1872. We explain the inner workings of the phone in your pocket, explore world-changing innovations, and examine everything from the marvels of deep space to the secret lives of staples like bread. We deliver an engaging, approachable, and inclusive look at emerging technologies and scientific advances. PopSci unpacks the science behind the top headlines, dissects the latest technology, and helps readers live smarter, safer, and happier through clever DIY projects.
As one of the oldest continuously published media brands in the world, PopSci has been distilling and disseminating the world of science and technology for more than 150 years. We make the abstract approachable, because we believe innovation is for everyone and that science and technology are funnels to a better world. We’re as excited about the technologies that will shape our future as we are curious about how everything from new medicines to semiconductors are impacting life right now.
Objectivity, Transparency, and Ethics
Readers have been turning to PopSci for reliable and relatable looks at scientific topics both complex and routine since our founding. We take maintaining their trust in our advice, insights, and recommendations seriously. Decisions about what to cover sit solely with the editorial team; members of our sales, marketing, investment, ownership, or other teams have no influence over the editorial work we put on the site. Similarly, advertisers and affiliate partners—through whom we make commissions via product links on the site—in no way dictate the products we recommend or any other facet of our content.
We promise to disclose any potential conflicts that may influence coverage. We require our editorial teams (both full-time and freelance) to be up front about relationships they have that could sway coverage. No one on the PopSci editorial team has any financial connection in the companies we cover. We rarely (if ever) participate in junkets—i.e. trips paid for by companies to get access to their products or news—but, on the off-chance that we do, we’ll disclose when a company has footed the bill for us.
If we earn a commission through one of our product review links, we will disclose this. Our product reviews and recommendations are solely guided by our expertise, research, and experience. Furthermore, any branded or sponsored content will be clearly labeled, and any staff involvement in making that content will be made clear.
Accuracy and Accountability
The PopSci editorial team is committed to delivering the most accurate and up-to-date news, features, analysis, and recommendations possible to our readers. Every story we publish—from a piece of stunning space news to a “best of” roundup of the latest gear—passes through at least one editor, who’s responsible for ensuring the quality and accuracy of the content. In some instances, an independent fact-checker will verify all of the statements in a story.
We recognize that errors do happen—and we take them seriously. When a reader or source raises an issue with something we’ve published, an editor will re-check the proposed change against our sourcing, consult additional resources as needed, and determine if it’s necessary to issue a correction. If warranted, we’ll update the relevant passages in the text and insert a note disclosing the error in the story itself. We will never “ghost edit” a story by making a correction without disclosing it.
To make sure we’re delivering the absolute best and most scientifically up-to-date information in our stories, we’ll often update our articles. In these instances, we’ll always note that the article’s content has been updated and note the original publish date.
Our Editorial Team
PopSci is staffed by an award-winning team of science and technology journalists, led by Editor-in-Chief Corinne Iozzio, who’s been with the brand since 2009. Executive Editor, Gear & Reviews, Stan Horaczek runs our product reviews and recommendations team; Deputy Editor Purbita Saha oversees all our science coverage; Technology Editor Rob Verger minds the intersection of innovation with day-to-day life; and DIY Editor John Kennedy explains how science can unlock and upgrade almost anything.
EDITORIAL
- Editor-in-Chief: Corinne Iozzio
- Deputy Editor: Purbita Saha
- Managing Editor: Marina Galperina
- Technology Editor: Rob Verger
- DIY Editor: John Kennedy
- Editor-at-Large: Rachel Feltman
- Social Media Editor: Chelsey Coombs
- News Editor: Sara Kiley Watson
- Associate Editor, Special Projects: Jessica Boddy
- Associate Editors: Sandra Gutierrez G., Lauren Young
- Staff Writer: Philip Kiefer
- Assistant Editor: Charlotte Hu
- Contributing Editor: Ben Guarino
- Executive Editor, Gear & Reviews: Stan Horaczek
- Reviews Editor: Mike Epstein
- Associate Managing Editor: Tony Ware
- Engagement Editor: Ryan Perry
- Staff Writer: Brandon Russell
- Updates Writer: Amanda Reed
ART & PRODUCTION
- Managing Editor, Membership: Jean McKenna
- Design Director: Russ Smith
- Photography Director: John Toolan
- Production Manager: Glenn Orzepowski
OPERATIONS & COMMERCE
- General Manager: Adam Morath
- Senior Director, Commerce: Billy Cadden
- PR Coordinator: Ben Lankford